No strategy or system in place
LinkedIn isn't supporting GTM
No time to create content
LinkedIn Content for Founders & Execs
Top of Funnel - 20%
Personal
Drive attention and build your audience
Middle of Funnel - 60%
Expertise
Bottom of Funnel - 20%
Company
Get your ICP to take action
Familiar with what you do
See you as the go-to-expert
Become the obvious choice
Build trust early with prospects
Seeking your advice and guidance
Sales becomes more consultative
Strategy aligned with your goals
Your insights turned into content
Easy to use Content Dashboard
Build momentum around what you do
Showcase your unique expertise
Keep investors on your side
Get invited onto podcasts
Get recognised by industry experts
Go beyond an online brand
Share your journey and vision
Highlight your team & culture
Strengthen your employer brand
Dr. Kate Jarvis, CEO & Johnny Morris, CPO at Fifth Dimension
From 0 inbound leads from LinkedIn to 2-3 meetings booked per week
Before partnering with us, Fifth Dimension AI struggled to leverage LinkedIn effectively. They posted sporadically on their company page with no real traction. As introverts, Kate & Johnny found it challenging to create their own content consistently, and their busy schedules meant there was no time for them to do it properly.
Their sales process felt like "sprinting uphill" due to low brand awareness. Despite trying various marketing approaches (a fractional CMO and an agency), they hadn't found a strategy that delivered results. They were looking for a more effective approach to use LinkedIn for business growth.
Seed Stage Real Estate Tech Startup
The results:
+
The results:
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Derek Uittenbroek, CEO & Founder at Ignite Growth
Helped Derek scale from 6 to 7 figures within 18 months of working together
In 2019, Ignite was a team of 2 with no social media presence.
We built the company's presence on Instagram using Derek's personal brand, achieving strong engagement.
As Ignite grew to 20+ people by 2021, we switched the account to a company brand. Derek stepped back from content & personal branding to focus on the company. In 2023, recognising the missed benefits of founder-led content, we refocused on building Derek's personal brand on LinkedIn. Now with a strong founder brand alongside the company brand, Ignite is unstoppable.
Healthcare Marketing Agency
The results:
+
Chris Bayliss, CEO & Founder at Rev.space
£60,000+ added in new pipeline and made the sales process easier
Chris knew he needed to step up his LinkedIn game. Despite his expertise in growing tech companies, he struggled to communicate it effectively online.
Chris recognised the potential of founder branding but lacked the time and know-how to create consistent, engaging content that would resonate with his audience. Chris reached out to us to develop a content strategy that would align with RevSpace's goals and authentically showcase his expertise.
Growth Consultancy for B2B Tech
The results:
+
notion.com
1.
2.
Content Interview Sessions & Async Comms
We meet the founder/team members fortnightly on a 30-min content session on Riverside to extract insights, stories and opinions - this is the main source for content creation. We also capture content in person if that’s part of your package, and repurpose it from existing materials like podcasts.
3.
Content Creation
We turn insights into compelling written and video content in the founders’/execs’ tone of voice, including graphics and carousels. Content is delivered in weekly or fortnightly batches, with unlimited revisions included.
4.
Amplify Your Presence
We run a connection and engagement strategy to grow your network with relevant people and increase visibility across your target audience and industry. We also recommend and run Thought Leadership Ads to reach specific job titles within your target accounts (great for ABM!)
Includes:
Strategy & positioning
In-person content shoots
Fortnightly content interview
Connection strategy
Profile revamp & design
Engagement management
3-5 posts published p/w
Thought Leadership Ads
Copy, graphics & videos
Monthly reports & analysis
Elenor - Your Content Strategist & Writer
Video Editor & Graphic Designer
Book a Call
Option 1
We produce your podcast:
We help you produce the podcast from start to finish - from guest booking to editing and distribution.
Option 2
We edit your podcast:
You need help with some parts of your podcast production - we step in to fill that gap.
We can cover:
Short-form clip selection & editing
Trailer editing
Thumbnails & cover art
LinkedIn post copy
Book a Call
Ironically, I wasn’t always a fan of LinkedIn. The self-promotional and often cringe-worthy content put me off spending much time there.
But now, I create LinkedIn content for a living. What changed?
In 2023, I noticed the poor quality of content dominating the platform. The feed was full of “experts” and stale company posts.
However, I was drawn to a few founders sharing their valuable insights, opinions and genuine journeys along the way.
This sparked something: every founder & subject matter expert should be building brand awareness for their business through their personal profiles.
After successfully building up a client's founder profile and also my own, I was convinced that this is THE playbook for B2B social content.
So, I launched our Founder-Led LinkedIn content creation service.
Since then, I’ve witnessed the incredible impact that building a personal brand on LinkedIn can have on a business (read our Case Studies). It’s safe to say I’m a convert..
As a Content Strategist, I work directly with clients, supported by my Video Editor & Graphic Designer.
Our mission is to help brilliant founders tell their story, share their expertise, and grow their business through building a presence on LinkedIn.
Outside of work, I'm all about quality family time. I love weekend adventures with my family and enjoy capturing those precious moments through photography.
What results can I expect working with you?
How do you measure success?
What do you mean by saying “build trust at scale with content”?
How do you make sure the content resonates and gets in front of my target audience?
How quickly can we get started?
How long does it take to get results?
How much of my time will this service require?
What are the benefits of using an agency vs a copywriter?
How do you make sure the content you create really sounds like me?
How do you stay up-to-date with industry trends to ensure relevant content?
Who will be working on my content?
What are your contract terms?
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